At RoofStacks, designed CarrefourSA Scan&Go from concept to prototype, informed by customer interviews. Alongside it, I led the design of Türkiye’s first expiry-date tracking app, still in testing when I left.
Product DesignRetailScan & Go
At BGTS, designed and handed off the product experience, brand identity and design system for an AI email assistant for executives, with journeys built around acting on decisions. Not launched.
Garanti e-Trader concept at BGTS: a gamified investment experience where missions and rewards help new investors learn and build a regular investing habit. Presented, not launched.
At BGTS, redesigned a multi-role sales and operations platform from sales to project delivery, with role-based information architecture and decision interfaces.
At Dijital Sahne, designed tablet workflows for field teams and web interfaces for management to monitor business processes, alongside customer-side contract management screens.
I’ve led an 11-person UI/UX team and trained 1000+ students across 17 UI training cohorts. I teach at Brick Institute and share the thinking behind design decisions.
