One shopping assistant, shaped by every brand.

Loops AI is an AI platform that runs on e-commerce brands’ own sites. I designed the shopping assistant’s interface and the Virtual Try-On feature, working as the product’s only designer, freelance. The result is a single chat flow that takes the shape of each brand.

Starting Point

One flow, many brands.

Loops is an AI platform for e-commerce: search, shopping assistant, marketplace assistant, product enrichment and Virtual Try-On under one roof. I worked on the shopping assistant and Virtual Try-On. The chat flow is the same across brands: the customer asks, the assistant recommends products, shows similar ones and carries the choice to the cart and on to the order.

Color, tone and visual language take the shape of each brand. On this page I walk through the shared structure with Lacoste’s shopping flow.

Lacoste Fitting Room on a hand-held phone

Lacoste Flow

Shopping with Lacoste.

A mobile flow from welcome to product selection, outfit suggestions and the cart.

The conversation starts

After the welcome screen the assistant greets, Golf Collection is picked, and category chips appear alongside the message box.

Colour family

Warm Colors is chosen from Color Families, then Orange, and the orange products are requested.

Products

Product cards are swiped, the item’s photos open full screen, and one is selected.

Product details

Product Details opens for the chosen polo, showing price and colour options.

Colour and size

White and size L are chosen in the chat, and a stock and price card appears.

Outfit, bag, favourites

A golf outfit suggestion opens, the item is added to the bag, and saved collections appear in My Favorites.

Shared System

Shared building blocks.

The same interface structure was adapted to each brand’s product world.

Brands

Brands I worked with

For brands that are Loops customers, I designed interfaces personalized to each brand’s product world. Some of them:

Lacoste

Tudors

Georg Roth

Mumzworld

Mavi

Virtual Try-on

From product discovery to an outfit.

I spotted the Virtual Try-On opportunity and developed the feature: customers can see a garment on themselves before buying it. The flow has three steps: the customer’s photo, building the outfit, seeing it on themselves. These are model videos I prepared for the experience.