GENVA key visual: a woman with a bubble tea leaning out of a pink car marked “AI Video Generator”

Generative AI · Creative tools

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ROLE: Lead Product Designer (Contract)
SCOPE: Design leadership, Multiplatform UX, Design systems
PLATFORMS: Tablet, Mobile
YEAR: 2026

PROJECT OVERVIEW

Bringing creative AI tools into one product experience.

I shaped GENVA from an AI Hub idea into a shared mobile and tablet experience, connecting brand identity, product architecture and creative communication.

THE STARTING POINT

Starting from an AI hub idea.

There was no established product to build on. The starting point was an ambition: bring AI Video, AI Music, AI Home Decoration and AI Image creation into one platform. I shaped the product structure, interface and visual identity from that foundation.

The longer-term vision was to let people use these creation tools together. I first needed to make the individual tools discoverable and give them a coherent place within the hub.

Genva was new, but our experience was not. Before it, we had been improving Vimo, our other AI creation app, through user feedback and ongoing product development. I carried those learnings into Genva.

Four tools,
one app.

The opportunity was to bring video, image, music and spatial creation into one coherent experience. I connected these tools through a shared product structure, interface language and brand identity.

Genva home screen with quick-start tools

DISCOVERY & NAVIGATION

Multiple ways to start creating.

I designed the home screen around quick actions, trending templates, AI models and prompt starters. People could begin with a tool or start from a ready-made idea.

A deliberate navigation hierarchy

Home, Video, Music and AI Home Decoration became persistent destinations. The central + action opened all four creation modes, including AI Image, which had a less prominent position in the tab bar.

Genva trending templates collage: Couple, Studio Voicer, GTA 6 Couple, Studio Photo and more

Templates lower the starting effort

I foregrounded trends and templates, then added prompt starters so creation did not always depend on writing a prompt from scratch.

Introducing the hub

I designed onboarding alongside the product structure, so the first encounter and the creation tools shared the same visual language.

LEARNING FROM VIMO

Making model selection understandable.

In Vimo, users told us that model differences were not clear enough. I used that feedback to make capabilities and language support more visible in Genva’s model detail sheets.

Genva model detail sheet for Kling 3.0 Turbo showing consistency, quality, emotion, creativity and speed scores, held in a hand

Explain the choice before generation

I designed bottom sheets to describe model strengths through qualities such as consistency, quality, emotion, creativity and speed, alongside language support. The aim was to give users context for choosing a model.

Experience carried between products

This direction came from work already done on Vimo: improving the existing app, responding to feedback and applying what we learned to a new product.

CATEGORY-SPECIFIC EXPERIENCES

One framework, different creation flows.

Each category needed its own home, content and input structure. I kept the shared product language while adapting the interaction to what people were creating.

AI Video

Image to video and text to video

AI Music

Song description, lyrics and voice-led inputs

Genva Exterior Design home screen: Interior, Exterior and Clean Up modes, add a photo and facade inspirations

AI Home

Interior and exterior workflows

AI Image

Image to image and text to image

DURING & AFTER GENERATION

Creation continues beyond Generate.

I designed the experience so users could keep exploring while generation continued. Profile became a shared library for ongoing and completed work, organised with filter chips and a masonry grid.

Creating your video

Your image is being turned into motion. This usually takes 15-20 seconds.

Genva generation progress screen on a phone, held in a hand, showing a video being created

Keep progress part of the product

Generation status belongs alongside the user’s other creations. The result view then makes the next actions explicit, instead of ending the experience at the generated output.

FEEDBACK & SUPPORT

Designing for unsuccessful outcomes.

An unwanted result and a technical failure need different responses. I designed feedback and support paths around the user’s choices, with separate scenarios for review, credit refunds and appropriate recovery offers.

Feedback sheet asking “What went wrong?” with reasons such as Not what I expected and Visual errors or glitches

Feedback step “Tell us more” with an optional note and Submit feedback

Delete account flow “Tell us more” with receipt attachment, email and details fields

Retention screen “Before you go…” offering 50% off the next credit pack

Understand what went wrong

Feedback choices help distinguish an output that missed expectations from a failed generation. I tailored the content and follow-up steps to the reported issue.

Give the next step a clear purpose

I mapped cases for investigation, credit returns and offers such as a 50% discount, depending on the scenario. These were designed support paths, not a single generic error message.

DESIGN SYSTEM

Building the system behind the experience.

I built the design system alongside the product. As categories and states multiplied, foundations and reusable variants kept the work connected.

Foundations

I drew the logo and defined typography, colours, icons and spacing.

Genva design system atoms and molecules: Trending row of template cards with badges, category icons and a See all chip

Atoms, molecules & organisms

I organised and named the system so smaller parts could compose into larger interface structures.

Genva cards and bottom sheets: AI Music Generation card with Create button, credits card and GenvaPRO plan sheet

Cards & bottom sheets

Variants supported the different content, categories, feedback scenarios and action requirements.

Genva inputs and prompt areas: Song Description, Lyrics and AI Voice to Video chips above an add-song and add-photo prompt box

Inputs & prompt areas

Category-specific prompt fields and form variants were connected back to the shared system.

BRAND & LAUNCH

Taking the product to market.

My role extended beyond mobile product design. I drew the logo, built the visual identity, produced the AI-generated images and videos, and designed the email, store and Google Ads creative.